Semantic marketing gains mainstream attention: article in Advertising Age

1 year ago

Nice article in AdAge Digital by Marta Strickland of Organic (and editor-in-chief of the wonderful blog ThreeMinds): What the Semantic Web — or Web 3.0 — Can Do for Marketers. Marta does an excellent job summarizing some of the benefits semantic web technologies can have for marketers. Certainly this includes semantic advertising, such as better contextual advertising (e.g., Peer39) and dynam ... Continue reading

Source: www.chiefmartec.com